top of page

Case study :


(Mobile application & Responsive website)

Problems, Needs and Possibilities :

- Since the pandemic, there are more people working remotely at home so is the need for house plants and a plant community.
- The need for people to connect through their love of plants.

Goal :

- Design an app and website that connect plant lovers, and encourages people to share knowledge and build a community around plants subject.


My role in the project :

UX researcher and UX/UI designer leading the
app and responsive website design from
conception to delivery.

Responsibilities :

Conducting interviews, paper, and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive

User research summary and Target audience

Since the pandemic, people are working more remotely. There is a growing demand for growing plants and connecting to each other so I used this as a base to conduct user interviews. Most interview participants reported the need to learn more about how to take care of their plants, to get inspired, and learn more about plants. The feedback received through research suggested that users also needed a reminder feature to help them.

Persona A :


Persona B :


Competitive audit:

A competitive audit research on competitor’s products provided direction
on gaps and opportunities among the Plants care-related app /web.

competitive audit_p.jpg

Design phase :

Paper Wireframe

Initial Concept :

I did a quick ideation exercise to come up with ideas for how to address gaps identified in the competitive audit and early conceptual.

My initial idea was to focus specifically on how to Inspire and build a community along with offering tips and learning opportunities.


Mobile App version

Design phase :

Digital Wireframe

In initial design phase, 
I made sure to base screen designs on feedback and
findings from the user research.

From the research, I create easy access to the most wished functions: Plant identify, Search, and Ask questions along with the Inspiration feed (from other plants lover and tips from the editor) on the home screen to help users get started intuitively.


Web version

search result.png

Design phase :

Low-Fi Prototype

Using the completed set of digital
wireframes, starting from the mobile version (mobile-first approach). I created a low-fidelity prototype.

The primary user flow: asking users to choose one plant and set up a watering reminder for it. So the prototype could be used in a usability study.

View Plant@Home
low-fidelity prototype

low fi prototype.jpg

Usabilities Testing and Refining the design:

From the usability testing, I also changed the name of the menu from message to Conversation for a better understanding.


Based on the insights from the usability studies, I applied design changes like
providing a shortcut to the features such
as Identify plants, Search, and Ask questions.

Final screens mock-up:

mock up screens.jpg
bottom of page